It’s safe to say that print marketing has made a comeback, especially in the real estate industry. Berkshire Hathaway Home Services was looking for a relevant and impactful way to tie their home value estimates website to consumers, and the pop-up house was the perfect fit! The pop-up house was used as part of the call-to-action for online customer inquiries. When a consumer sends an inquiry through the agent’s website, the agent receives an email notification. When agents receive this notification, they mail out the pop-up house with a business card to the person making the inquiry.