Without injecting power words and phrases insurance cold leads acquisition often fails. Turing cold leads into hot appointments require the skill of using key power words and phrases to inflame your prospects emotions. Receive some easy power words and phrases and how to apply them right here, right now.
Some insurance cold leads acquisition methods like cold calling and customer email blasting can often turn out leads that are worth burning but not trying to make an appointment with. If you have cold leads that miss a key element, you could point a gun to the prospect's head, and you are still not going to make a sale. Better insurance cold leads are obtained by using internet lead sources, professional telemarketing acquisition, or the complete control method of direct mail prospecting.
Every method produces cold leads, which are not true leads. Injecting power words and phrases to get appointments on these leads will get you more appointments. Nonetheless, you are trying to turn a suspect into a prospect, which only means the expense loss of time and gas. Virtually all insurance leads are cold leads until they are further qualified. Do not treat a lead like gold. The gold lies in using power words and phrases to smoke out the suspicions. Then you heat up the emotions of true prospects with the ability to buy, knowledge of a true need and a willingness to hear more from you.
Here are selling skills you will never be taught by your insurance manager. The power of words and phrases is the key to convincing people. If you are a person of faith, just listen to the powerful mastery of word usage when a sermon or lesson is given. The words rip deep down into your guts, driving your emotions into a frenzy of tears, then roller coasting your mind into inner sanctity and soothing peace. YOU WERE SOLD .
Every time some one tries with printed or spoken words and phrases to convince you they are selling. They are working on you, trying to turn you from a The better the word mastery, the higher the success.
Now it is time for you to start flying the airplane. Your mission is to qualify your cold leads and excite them to wanting you to motivate them with your skills to let them purchase insurance. How does that sound? An ordinary insurance salesperson with cold leads on the phone example. "Thank you Mr. Smith for inquiring about protecting the mortgage on your house with life insurance." "I know you would like to hear what my company can offer, so would an appointment on this Thursday at 7:00 be okay or would one next Tuesday at 5:30 be better?" If you thought the precedented great, you like hundreds of thousands of insurance agents need to get your engine in gear.
If you desire a professional selling closing ratios exceeding 75%, you might need better cold leads acquisition skills, but you definitely need emotion exploding power words and phrases to curl your prospect's hair. One further tip before launching words and phrases that grab attention. Never ever say, "What my company can offer." Rely on your personal motivation and confidence to make sales, not the meaningless name of the company you represent.
Examples of words and phrases to power inject . "Mr. Jones, my name is, I am an insurance expert and mortgage specialist helping to protect against devastating unpaid mortgage payments that cause innocent people and their family to lose their home." "I know you sent back an honest request to find out more information, is not that right?" "It is critical to learn more as you more uneasy about losing your hard earned home, due to disability, death, or both, is that correct?" "It is a pleasure to talk to a truly concerned person." "However, because of money saving options involved, I need to know when we can discuss covering this gap. "" Please tell me when you and your spouse are available, so I can fit you in for a short 45 minute explanation of your benefits. "
If the prospect turned down the presentation request, consider him a suspect that would have just battled you with objections and put offs. Burn the lead, feel better, and move forward. Think it was the person's lost opportunity not yours. There are plenty of people willing to buy, instead of you trying to force a sale.
Results of restructuring words and phrases Right away you told the client you were an insurance expert and mortgage specialist . Two powerful word phrases as people like to talk with professionals. Next you mentioned innocent people and lose their home . You got deep inside the client's mind, with him visualizing emotional pain. When you inserted honest request , and truly concerned person , you boosted your prospect's ego. When you make a person feel good about them, they think well about you. Is not that right , and is not that correct make the prospect know you are interested in his input. Buyers like to feel you and they work together to reach the solution. Money saving options have his ears sizzling about saving money. Short 45-minute explanation lays it all on the line. A genuine opportunity to hear from a busy skilled expert concerned about his interests and saving him money. He knows it is wise to grab this golden opportunity, and is looking forward to meeting you. It is not what you say, but how you say it . Start saying it with power words and phrases.