Humana Expands Affordable Hearing Aid Benefit in Medicare Advantage Plans

LOUISVILLE, Ky.–(BUSINESS WIRE)–Medicare beneficiaries in 27 more states will soon have better access to
hearing examinations and more affordable hearing aids thanks to Humana
(NYSE: HUM). Humana, a leading health and well-being
company, is expanding its existing relationship with TruHearing, a
hearing health care company, to include hearing care and hearing aid
benefits within more of its Medicare Advantage plan offerings.

Humana is including this hearing benefit on certain 2018 Medicare
Advantage plans offered in the following new states: Alabama, Colorado,
Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana,
Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, New
Mexico, North Carolina, North Dakota, Oregon, Pennsylvania, South
Carolina, South Dakota, Utah, Virginia, West Virginia and Wisconsin.
Humana and TruHearing teamed up in 2017 to introduce the benefit in
select Medicare Advantage plans offered in Arizona, Arkansas, Nevada,
Ohio, Oklahoma, Texas and Washington state. In 2018, the benefit will be
offered in a total of 34 states.

Original Medicare covers diagnostic hearing exams only if a patient’s
health care provider orders the test to see if medical treatment is
needed. Otherwise, Original Medicare does not cover hearing exams,
hearing aids, or hearing aid fittings, despite the fact that one in four
Americans 70 years and over has a hearing impairment, according to the
for Disease Control and Prevention (CDC)

Traditionally, hearing aids have been unaffordable and out of reach for
many Medicare beneficiaries. According to a National
Academies of Sciences report
on hearing aid affordability, the
average retail price of two hearing aids in 2013 was approximately

The benefit allows for one annual routine hearing exam, at no additional
cost to the member, and high-quality digital hearing aids for fixed
copayments. This makes the members’ out-of-pocket expenses simple and
transparent. Members will be able to obtain two hearing aids per year
(one per ear), with the choice of an advanced TruHearing hearing aid
with a copay ranging from $399-699, or a premium TruHearing hearing aid
with a copay of $699-999. These copayments are per hearing aid and vary
depending on the member’s location and plan selected.

TruHearing hearing aids include three provider visits for fittings and
evaluations within the first year of the hearing aid purchase, a 45-day
trial period, a three-year extended warranty and 48 batteries per aid –
all at no extra cost to the member. The hearing aids offer wireless
connectivity to your mobile phone or tablet through Bluetooth technology
and come in a variety of colors and styles.

People with Medicare may select these plans during the 2018 Medicare
Advantage and Prescription Drug Plan Annual Enrollment Period, or AEP,
which runs Oct. 15 through Dec. 7, 2017. Those selecting a plan with
this option will be able to start using the benefit Jan. 1, 2018.

“Hearing is an important part of our everyday lives and any impairment
can lead to emotional and social consequences for older adults. This can
include social isolation, depression and anxiety, according to a study
by the National
Council on the Aging
, said Anup K. Sharma, M.D.,
M.B.A., Medical Director, Clinical Integration for Humana. “The
TruHearing hearing care and hearing aid benefit helps take the guesswork
out of the cost of a hearing aid and will go a long way to helping our
members hear better, improving their overall health and well-being so
they can start with healthy.”

Medicare beneficiaries living in these states who are interested in the
hearing aid benefit should visit
to research these plans and learn more about this and other plan

About TruHearing

TruHearing works with more than 60 managed care organizations across the
country to provide their members with hearing aid benefits and
discounts. Their mission is help make hearing aids more affordable by
partnering with health plans to provide low-cost hearing solutions to
their membership. TruHearing has a contracted network of more than 5,600
hearing professionals that deliver the latest technology in hearing aids
with local, personalized service. For more information visit

About Humana

Humana Inc. (NYSE: HUM) is committed to helping our millions of medical
and specialty members achieve their best health. Our successful history
in care delivery and health plan administration is helping us create a
new kind of integrated care with the power to improve health and
well-being and lower costs. Our efforts are leading to a better quality
of life for people with Medicare, families, individuals, military
service personnel, and communities at large.

To accomplish that, we support physicians and other health care
professionals as they work to deliver the right care in the right place
for their patients, our members. Our range of clinical capabilities,
resources and tools – such as in-home care, behavioral health, pharmacy
services, data analytics and wellness solutions – combine to produce a
simplified experience that makes health care easier to navigate and more

More information regarding Humana is available to investors via the
Investor Relations page of the company’s web site at,
including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases and conference calls
  • Calendar of events
  • Corporate Governance information

Additional Information:

Humana is a Medicare Advantage HMO, PPO, and PFFS organization with a
Medicare contract. Enrollment in a Humana plan depends on contract
renewal. The benefit information provided is a brief summary, not a
complete description of benefits. For more information, contact the
plan. Limitations, copayments and restrictions may apply. Benefits,
premium and member cost-share may change on January 1 of each year. You
must continue to pay your Medicare Part B premium.


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