attracts 246,433 new customers

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The individual health insurance open enrollment period for 2017 started Nov. 1 and is set to run until Jan. 31.
The individual health insurance open enrollment period for 2017 started Nov. 1 and is set to run until Jan. 31.

Managers of say the public exchange enrollment website received health plan selection information for 1 million people during the first 12 days of the individual major medical open enrollment period for 2017.

Plan selection volume is about 5.6 percent than it was for the first 12 days of the 2016 open enrollment period, according to the first official enrollment snapshot for 2017.

Related: ACA exchanges report strong early application activity

The 2017 open enrollment period, or season when people can buy individual major medical coverage without showing they have what the government classifies as a good reason for shopping for coverage, started Nov. 1 and is set to end Jan. 31.

From Nov. 1 through Nov. 12, processed plan selections for 246,433 people who were new to The site also processed plan selection applications for 761,785 consumers who bought their 2016 health coverage through

Another 1.1 million consumers have submitted applications to but have not yet selected health plans.

Consumers put Affordable Care Act exchange plan coverage into effect when they make the first premium payment. The first enrollment snapshot does not include any information on coverage effectuation.

The snapshot includes only data from the 39 states that use the enrollment system. The snapshot excludes people who bought individual coverage outside the ACA exchange system or from a state-based ACA exchange. Eleven states and the District of Columbia have their own ACA exchange plan enrollment systems.

The snapshot includes a few details about how people who speak Spanish are using The version of attracts only about 3 percent as many users as, but about 7 percent of the consumers who call the call center talk to Spanish-speaking representatives.


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