FutureM 2014 Keynote – RAJA RAJAMANNAR, CMO, MasterCard

FutureM 2014
September 16-18, Boston

In his talk, Raja Rajamannar, CMO of MasterCard will highlight the evolution of marketing and how MasterCard has applied its insights and learnings to the world renowned Priceless platform – which today spans 112 countries and 53 languages. In some respects, a contrarian case study that highlights how a solid campaign can stay relevant and evolve, even at 17 years-old.

With a focus on advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives, Rajamannar has been able to innovate across a wide range of marketing functions. Rajamannar is one of the world’s foremost experts on helping to build successful, sustainable global brands. His insights are applicable for all attendees, from scrappy startups to major corporations. The tenants remain the same – stay nimble and stay ahead of the curve.

Raja Rajamannar (@RajaRajamannar)
Chief Marketing Officer, MasterCard

Raja Rajamannar is chief marketing officer (CMO) for MasterCard. In this role, he has global responsibility for our advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives.

Mr. Rajamannar has an extensive background in the payments industry, proven global marketing expertise, and rich international experience. A truly global citizen, he has lived and worked all over the world, including posts in India, Dubai, London, New York and Chicago, as well as Louisville, Kentucky, and Cincinnati, Ohio.

Prior to Joining MasterCard, Mr. Rajamannar served as executive vice president and chief transformation officer at WellPoint, Inc. During his tenure at WellPoint, he led the company’s strategic direction and had enterprise-wide oversight for Marketing, Innovation, Corporate Development & Ventures, Consumer Data Analytics, Digital and International Operations. He also led WellPoint’s $10 billion Medicare Advantage business. Prior to WellPoint, Mr. Rajamannar served as chief innovation and marketing officer for Humana, a Fortune 100 Healthcare company. Earlier, he was with Citigroup for 15 years holding a number of roles, including global chief marketing officer, Cards and Payments, where he was responsible for transforming the company’s credit card business model and strategies. From 2004 to 2006, Mr. Rajamannar was chairman and CEO, Diners Club North America. He also served as head of credit cards for Citi’s Europe, Middle East and Africa (EMEA) region. Prior to Citigroup, he held a number of senior marketing positions with Unilever in India.

Mr. Rajamannar has a Master of Business Administration from the Indian Institute of Management, Bangalore, India, and a Bachelor of Technology degree in Chemical Engineering from Osmania University in Hyderabad, India. ​

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