8/18/15 – 'Breaking Bad' Actor RJ Mitte Shares His Own 'Bad Breaks' to Educate Millennials About Insurance



Partnership with NAIC helps 20- and 30- somethings
consider insurance implications

WASHINGTON, D.C. (Aug. 18, 2015) —The National Association of Insurance Commissioners
(NAIC) today announced a new partnership with actor RJ Mitte — star of the
hit television series “Breaking Bad” — as part of its Insure U
consumer education campaign. A series of videos will highlight Mitte’s own
“Bad Breaks” that taught him firsthand the importance of
insurance education. Together, the NAIC and Mitte encourage millennials to
get informed about insurance options.

“Cerebral palsy forced me to deal with
health insurance from a young age. As if that wasn’t enough, I’ve been in
multiple car accidents, and my home was broken into and nearly everything I
owned was stolen or damaged,” Mitte said. “Fortunately, I had the
information to make the right insurance decision before I needed it. But
many people my age can’t say that. That is why I’m partnering with NAIC —
to encourage young people like me to get smart about insurance before
something bad happens.”

Mitte’s grandfather owned an insurance
company, so he was taught early on about the importance of planning ahead
for life’s unexpected mishaps. But he feels that a few obstacles make it
tough to get fellow young adults to take the time to really understand

  • Perceived
    invincibility: Twenty-somethings often assume they have all the time
    in the world and “bad breaks” won’t happen until they are

  • Undervalue
    possessions: Many millennials assume they don’t own anything worth
    insuring. Unfortunately, they are often surprised by how quickly the
    costs of a few personal possessions such as a TV, iPad and guitar can
    add up if you have to replace them.

  • Procrastination:
    Young adults have every intention of looking into insurance, but often
    don’t get around to it until it’s too late.

Mitte’s video series is a lighthearted way to
bring to life some of his own “Bad Breaks” which many millennials
are likely to face. Additionally, Mitte encourages young people to check
out a few Insure U resources he found especially helpful:

  • #InsureThis:
    Easy-to-grasp insurance tips that young adults can study and share in
    social media.

  • WreckCheck App:
    Mobile app that outlines the steps to take following an auto accident
    to determine what information to share, with whom and what details are
    important when filing a claim.

  • I Do Adventures: A
    collection of fact sheets, infographics and lighthearted interactive
    games to help newlyweds successfully navigate the insurance risks and
    pitfalls on the road to “happily ever after.”

For more tips and tools to help consumers
navigate insurance issues for every life stage, visit www.InsureUOnline.org. Consumers
interested in insurance information specific to where they live can contact
their state insurance commissioner.


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