Buying insurance: The debate between price and coverage

We all know that insurance is not an exciting purchase. No one feels dizzy after buying a new insurance policy or decides to spend a Saturday afternoon shopping for insurance to lift the mood. As a rule, the insurance buying process is a necessary part of a large and exciting purchase, such as a new home or vehicle. I'm not suggesting that buying insurance is as exciting as a new wardrobe or new furniture, but I'd like to tell you that buying insurance can be informative and satisfying if you take the time to get it right.

There is a lot of misinformation about how to shop and what to buy for insurance. Billions of advertising dollars are spent every year to convince you that the insurance is a one-size-fits-all and that you should spend as little time as possible on it. This usually happens with a clever commercial or a funny mascot, and the good ones make a buzz about the proverbial water cooler. This idea is also promoted by news agencies, which give advice on buying insurance as if it would be easy to buy a pack of chewing gum. Ads serve to sell you something, and media reports often paint with a large brush. This lacks information that is critical to proper protection. Many people feel that insurance is easy and that all policies are the same. Therefore, they focus on price rather than coverage.

The fact is that insurance is extremely complex and the only persons qualified to provide sound advice are those working in the insurance industry. Insurance is not a one-size-fits-all, there are many factors to consider. A qualified insurance agent can explain the various coverages in your policy and offer you coverages that you believe have been automatically covered, but must be purchased separately.

As with most things in life, you usually get what you pay for. A much cheaper insurance probably will not protect you in the same way as the more expensive option. Buying an insurance for the price is like buying a car based on the price and not on what suits your needs. It's the equivalent of buying a compact car instead of an SUV, because it's cheaper than getting annoyed if you can not fit your six family members in the car. The fact is that the compact car never met your needs, but you have ignored the limitations of the vehicle due to the price. A good insurance agent will review your risks and tailor an insurance tailored to your needs so that he can find the best SUV insurance for you instead of incorporating them into the "compact car" directive, as it was cheaper.

With that said, I'm not trying to tell you that you have to spend as much as you can on the insurance because that's not the case. Insurance can be overpriced as usual. The key is to focus first on the coverages and then see the prices of the policies that contain all the needed coverage. Remember that insurance covers some of the most expensive purchases of your life. So you should take some time to understand what you are buying and be prepared to spend a little money on that protection. Insurance premiums are a fraction of the value of the item to be protected, and if a claim were made, it would often pay far more than you paid into the policy.

I think if I take the time to explain to a customer how his insurance works and what he needs to do to make sure he is protected, they will feel much better when they buy. They are satisfied with what they have bought because they know how the policy protects them. An informed customer means a happier customer. Knowledge is the key to everything in life, and the insurance does not differ. If you know how the insurance works and what you need to protect your lifestyle, you can choose the best options for you and avoid buying a "compact car" if you need an "SUV".