Identity protection helps insurance brokers to improve their brand

Identity protection helps insurance brokers to improve their brandAwareness of cybercrime has grown enormously in recent years thanks to the spread of media attention around large-scale attacks. Since data breaches such as the Marriott / Starwood incident (discovered in September 2018) and the hack of British Airways (reported in August 2018) continue to pick up headlines, consumers are increasingly concerned about cyber security issues, especially with regard to online payments and purchases, security and identity theft.

Despite major advances in terms of consumer awareness about attacks on their personal information, a major training gap continues to exist on best practices for cybersecurity and identity protection services. According to Generali Global Assistance's first global consumer survey on cybersecurity issues, only a quarter of respondents worldwide reported that they regularly update their passwords and digital credentials. The US had the highest number of respondents who regularly updated their log-in data (37%), but many countries such as the Czech Republic (11%) were much lower.

In addition, while 88% of respondents reported having an anti-malware / antivirus solution on their PC, only half said they had similar protection on their mobile device or tablet – a concern when you consider how much web traffic comes from mobile devices nowadays. In addition, Generali Global Assistance found that only 45% of respondents indicated how to respond and to resolve their situation if their personal information was compromised in any way.

"As consumer awareness grows, insurance companies and brokers have the opportunity to educate their customers and build trust," said Paige Schaffer, president and COO of Global Identity Protection Services Globali Global Assistance. "Based on our findings, many consumers are looking for a solution that monitors and safeguards threats to their personal information in the event of an attack without much input, although there are many solutions available to meet these needs, really requires online safe are a combination of both services and an obligation to browse safely.

"Insurers and brokers can proactively protect data by offering identity protection services that not only build trust with consumers but also protect [the insurer or broker] by reducing the cyber risk. They can also work on teaching their customer base, especially around some basic principles, such as regularly updating passwords and digital references. I also think that insurers and brokers can repeat that they act on behalf of the consumer. By offering something like identity protection services, they can expand their brand and increase contact moments, and therefore the trust they have with their customers. This is a real opportunity for insurers and brokers to really brighten their brand as a company that is looking for consumers. "

In the Generali Global Assistance survey, almost half of respondents stated that companies and institutions do not do enough to protect their personal data. Interestingly, the insurance sector was one of the few sectors of which the majority of consumers said they are confident of managing their sensitive personal information. In addition, 63% of respondents said that they were going to look at their insurance company for digital protection, which, according to Schaffer, again offers great opportunities for insurance organizations.

"Providing identity protection services also helps insurance companies to proactively reduce their own risk," she said Insurance business. "Services such as dark web monitoring, credit monitoring, anti-malware, anti-phishing and anti-key-locking software can enable an insurance company to quickly detect and respond to a customer's cyber event, thereby reducing the impact of stolen funds, business interruptions and other cyber-related losses, it's a win-win for everyone. "